You are the hero the planet needs.

To the adventurers, explorers and athletes out there who want to help save the planet but feel hopeless or powerless: We hear you because we are you.

Reflecting on the past few years living with my family in a mountain town in British Columbia, we've seen heat records broken, friends houses lost to forest fires, and are wrapping up a winter season with historically low snowpack. With mountain bike season approaching, we are anticipating another tough summer. It has been weird to say the least. Is this the future I want for my 2-year old son? Not at all. I never thought that I'd have to tell him that we can't go outside today because the smoke is too bad but this seems to be what people are calling the "new normal".

Is there hope? It is hard to feel hopeful when it seems like us humans can't even agree on "Is climate change real?" 

Here's the thing. I know that you care (you've read this far!) and I know that I care so we're not alone in our concern for the future. Let's take action and make what seems impossible possible. Can we stop what’s coming? Hopefully. If you and I and all our friends who give a shit work together — like actually work together on these hard things — I believe we can protect the places and activities we love. Freshfield is here to help you and I do the fun stuff and the hard stuff:  Adventure, explore and perform while radically lowering our impact on the planet for the sake of future generations.

Michael Mazur, Co-founder (March 25, 2024)

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The Latest Fieldnotes

The Environmental & Climate Impact of Fish Oil

The Environmental & Climate Impact of Fish Oil

The environmental and climate impact of fish oil production is a significant issue driven by the increased demand for omega-3s. These challenges highlight the urgency of seeking sustainable alternatives, such as algae-based omega-3, to meet the global demand for omega-3 fatty acids without compromising the health of our planet and its oceans.

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Plastic Pollution & Marine Debris from Fish Oil

Plastic Pollution & Marine Debris from Fish Oil

Plastic pollution and marine debris are significant issues associated with the fish oil industry, contributing to the degradation of marine environments and negatively impacting marine life. Here’s a look at how these issues manifest and how switching to algae-based omega-3 can make a difference.

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Overfishing & Biodiversity Loss From Fish Oil

Overfishing & Biodiversity Loss From Fish Oil

Overfishing and biodiversity loss are significant issues that pose serious threats to the health and sustainability of our marine ecosystems. Making the switch from fish oil to algae-based omega-3 is a conscious and effective action to combat overfishing and biodiversity loss.

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