You are the hero the planet needs.

To the adventurers, explorers and athletes out there who want to help save the planet but feel hopeless or powerless: We hear you because we are you.

Reflecting on the past few years living with my family in a mountain town in British Columbia, we've seen heat records broken, friends houses lost to forest fires, and are wrapping up a winter season with historically low snowpack. With mountain bike season approaching, we are anticipating another tough summer. It has been weird to say the least. Is this the future I want for my 2-year old son? Not at all. I never thought that I'd have to tell him that we can't go outside today because the smoke is too bad but this seems to be what people are calling the "new normal".

Is there hope? It is hard to feel hopeful when it seems like us humans can't even agree on "Is climate change real?" 

Here's the thing. I know that you care (you've read this far!) and I know that I care so we're not alone in our concern for the future. Let's take action and make what seems impossible possible. Can we stop what’s coming? Hopefully. If you and I and all our friends who give a shit work together — like actually work together on these hard things — I believe we can protect the places and activities we love. Freshfield is here to help you and I do the fun stuff and the hard stuff:  Adventure, explore and perform while radically lowering our impact on the planet for the sake of future generations.

Michael Mazur, Co-founder (March 25, 2024)

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The Latest Fieldnotes

Don't be an Ostrich

Don't be an Ostrich

When it comes to tackling big environmental challenges, people tend to fall into three camps: The Innovators, The Caretakers, and (you guessed it) The Ostriches. Each has a different take on how we should approach the future, but only one of these views will never get us where we need to go.

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From Polar Bears to Plankton—Protecting Earth’s Diverse Life

From Polar Bears to Plankton—Protecting Earth’s Diverse Life

Climate change isn’t happening in some far-off place—it’s here, it’s now, and it’s affecting every living thing on the planet. Scientists estimate that over the coming decades, about one million species could be pushed into the danger zone due to human-caused climate change. Many of them are already struggling to adapt.

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Four Cornerstones of Climate Action

Four Cornerstones of Climate Action

The global concentration of carbon dioxide has increased more than 25% in just 50 years. If we don’t reverse this trend, the very climate we depend on is at risk. But here’s the thing—four key factors account for a whopping 70% of our climate crisis. The good news? They’re all human choices, and we have alternatives. Let’s break them down.

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