Amidst the rows of dietary supplements, Freshfield has committed to delivering premium quality while holding steadfast to our values of transparency, customer wellbeing, and environmental sustainability. In our Vegan Omega 3 DHA + DPA, we have consciously chosen to utilize semi-winterized algae oil, a decision bred from the goal of maintaining quality while ensuring cost-effectiveness. But what does "semi-winterized" mean, and why is it significant?
Navigating Through the “Winterization” Process
Winterization, in the context of oils, is a refining procedure where the oil is chilled, and the saturated fats are separated and removed, rendering the oil more stable and clear in appearance. While some companies may opt to skip this stage altogether since it’s not a prerequisite for selling food-grade oils, at Freshfield, we feel it's imperative for ensuring the consistency and quality of our products.
Semi-Winterized vs. Fully Winterized: A Subtle, Yet Important Distinction
The chemical composition of semi-winterized and fully winterized algae oil is virtually indistinguishable, as validated by our certificates of analysis and quality specifications. The main difference is in the visual aspect. Fully winterized oil portrays a clear aesthetic, whereas semi-winterized oil adopts a naturally cloudy appearance. This cloudiness does not, however, cast a shadow over the oil’s quality or the efficacy of its active components.
Our semi-winterized oil undergoes the same winterization process, but for a slightly shorter period, allowing us to realized a slight cost saving which, as you'll see below, we've used for broader, customer-centric, and eco-friendly objectives.
Building Resilience and Stability Through Pandemic Challenges
The coronavirus pandemic unleashed a maelstrom of disruptions across global supply chains, notably inflating costs in various sectors, including ours. Freshfield witnessed a 27% surge in costs for Vegan Omega 3 in 2021, yet, in contrast to our competitors, we managed to tether our price increases to only $1 USD on average.
The switch to semi-winterized oil, courtesy of our phenomenal manufacturing partners at Algarithm Ingredients, played a pivotal role in these savings. This decision, rooted in maintaining equilibrium between quality and cost-efficiency, paved the way for continuing to offer our premium-quality products without substantially inflating the burden on our customers’ wallets.
A Win for Customers and Planet Earth
These savings were not pocketed but instead, redirected towards a cause we’re deeply passionate about – sustainability. Freshfield has successfully transitioned our packaging from traditional plastic to more environmentally friendly (and more expensive), compostable, plant-based bioplastics. So, without increasing our prices, we were able to uphold our commitment to the environment, delivering a win for both our amazing customers and our beloved planet.
Ensuring Choice and Quality for Our Customers
Opting for our semi-winterized oil meant choosing a slightly less processed variant that has helped us contribute to cost savings and environmental conservation, without compromising on the integrity, quality, or efficacy of the active ingredients (DHA + DPA).
Addressing Aesthetics with Annatto: Ensuring Quality and Appeal in Every Capsule
During the preliminary stages of testing our Vegan Omega DHA + DPA, we were met with valuable feedback from our customers, some expressing concerns that the cloudiness of the semi-winterized oil might potentially be misinterpreted as an indication of lower quality, despite this not being the case. The aesthetic of a product, particularly in the health and wellness sector, often silently communicates its quality and efficacy to consumers. Recognizing this important aspect in our effort to harmonize quality with visual appeal, we arrived at a natural solution: Annatto.
Annatto, revered for its antioxidant properties, also carves out a place for itself in the realm of natural colorants. Often utilized as a dietary supplement, annatto helps us navigate the visual concern without veering away from our commitment to natural, healthy products. By introducing annatto to our Vegan Omega DHA + DPA capsules, we've ensured that the capsule maintains a visual appeal, while alleviating any apprehensions regarding its quality due to its appearance.
Seamlessly Blending Visual Appeal, Efficacy, and Transparency
Through the incorporation of annatto, we've united the aesthetic and functional aspects of our Vegan Omega DHA + DPA without compromising our commitment to transparency and quality. This means that our customers can continue to be confident that our products aren't exposed to unnecessary processing, but utilize natural, beneficial ingredients that stand in alignment with our brand’s values.
When consumers choose Freshfield, they’re not just investing in a product but in a philosophy that weaves together quality, honesty, and environmental responsibility. From our production processes to our pricing strategy, every aspect is designed to provide optimal value, reflecting our unwavering commitment to both the wellbeing of our customers and our planet.
By ensuring that our products can be enjoyed without a shred of concern, we help fortify our journey towards a future where health and sustainability are not optional but integral to every choice we make. As we continue to navigate through the world of nutritional science, we anticipate developing more strategies that marry efficacy with environmental consciousness.
Freshfield remains resolute in navigating through the delicate balance of delivering unmatched quality, maintaining affordability, and safeguarding our environment. Your trust propels our innovation and commitment to transparency, allowing us to pave the way for healthier lives and a healthier planet.