Fieldnotes

May 06, 2025
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Yes, you really can help save the ocean.

Ditch the dolphin-destroying myth. We reveal how nearly 20 % of the world’s wild fish become fish-oil pills—and how swapping to algae omegas lets you fuel your brain while feeding whales, not factories. One tiny switch; seriously massive ocean impact.

Feb 19, 2025
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The Ultimate Throwback Action Sports Playlist

A Tribute to the Soundtracks That Shaped Snowboarding, Skateboarding, Surfing & MTB Culture Some songs are more than background noise—they’re forever etched into the culture of action sports. Whether it’s a high-energy punk anthem in a legendary skate part, an...

Brainwashing Climate Change

Sep 23, 2024
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Playing the Climate Game—Winning Together

Imagine the world as a big, complicated game. The players are countries, and the goal is to cut emissions and slow down climate change. But here’s the catch: not everyone plays by the same rules. Wealthier, oil-rich countries might be tempted to “cheat” by continuing to pollute while others scale back. This is where game theory comes in—it’s all about figuring out the rules that would lead to everyone winning by protecting our planet.

Brainwashing Plastic Pollution

Sep 16, 2024
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Turning the Tide on Ocean Plastic—A Story of Hope and Action

Our oceans are a source of wonder, teeming with life and beauty. Yet, they’ve also become a dumping ground for millions of tons of plastic waste. The Great Pacific Garbage Patch, a massive collection of plastic and debris floating between Hawaii and California, is a stark reminder of the issue. But here’s the good news: people around the world are coming together to protect our oceans, and their efforts are making a real difference.

Brainwashing Natural Resources

Sep 09, 2024
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Mining for Minerals—The Environmental Toll of Magnesium and Zinc Production

Magnesium and zinc are vital components in a wide range of products, from dietary supplements and batteries to construction materials and cosmetics. However, the process of extracting these minerals from the earth is anything but benign. Mining operations often involve large-scale land disruption, significant water use, and the release of harmful pollutants into the environment. Moreover, the human cost of mining can be severe, with local communities facing displacement, health risks, and economic exploitation.

Brainwashing Climate Change

Sep 02, 2024
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Don't be an Ostrich

When it comes to tackling big environmental challenges, people tend to fall into three camps: The Innovators, The Caretakers, and (you guessed it) The Ostriches. Each has a different take on how we should approach the future, but only one of these views will never get us where we need to go.

Brainwashing Climate Change

Aug 26, 2024
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From Polar Bears to Plankton—Protecting Earth’s Diverse Life

Climate change isn’t happening in some far-off place—it’s here, it’s now, and it’s affecting every living thing on the planet. Scientists estimate that over the coming decades, about one million species could be pushed into the danger zone due to human-caused climate change. Many of them are already struggling to adapt.

Brainwashing Climate Change

Aug 20, 2024
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Four Cornerstones of Climate Action

The global concentration of carbon dioxide has increased more than 25% in just 50 years. If we don’t reverse this trend, the very climate we depend on is at risk. But here’s the thing—four key factors account for a whopping 70% of our climate crisis. The good news? They’re all human choices, and we have alternatives. Let’s break them down.

Oct 30, 2023
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The Environmental & Climate Impact of Fish Oil

The environmental and climate impact of fish oil production is a significant issue driven by the increased demand for omega-3s. These challenges highlight the urgency of seeking sustainable alternatives, such as algae-based omega-3, to meet the global demand for omega-3 fatty acids without compromising the health of our planet and its oceans.

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